Independent travellers already account for more than $11 billion in global spend, yet they remain one of the most underserved segments in travel. This article explores how shifting behaviours, growing demand, and rising expectations are reshaping the industry, and why “programmatic travel with human override” will become the model for capturing this opportunity and building deeper, more profitable customer relationships.

SEAM has turned one. In the past 12 months we’ve worked across retail, SaaS, MarTech, private equity, media agencies and travel. The biggest lesson? Businesses don’t need more jargon. They need sharper thinking, faster execution and commercial impact.

AI hasn’t just changed the tools. It has changed the structure of modern marketing teams. In 2025, you may not need a full-time CMO or a 10-person team. This blog breaks down which roles are being replaced, reshaped, or rising in value, and what smart companies are doing instead. Leaner teams. Smarter tools. More impact

AI is surpassing human emotional intelligence in business, enhancing customer service, marketing, and retention like never before.

AI isn’t coming, it’s already here. Businesses using AI see higher conversions, fewer cancellations, and better CX. Is yours?

From Guesswork to Growth: The CEO’s guide to truly knowing your customer. Why deep customer insights is essential for competitiv advantage.

Black Friday deals offer huge savings, but what's the real cost for businesses? Discover the balance between customer gains and profit

Quick and easy one page business case to support accelerating projects and prioritising business resources

As we near the end of the year, many businesses will already be looking ahead to Half Two, Financial Year 2025 and setting priorities for...

While MarTech platforms promise high powered solutions capable of transforming marketing, implementing these tools can prove challenging.

As businesses grow and evolve, they often find themselves needing high level marketing expertise but may not be in a position to hire a...