Our Services

At SEAM, it’s not just what we do, it’s built into our name.

 

We offer a defined set of services designed to drive growth, improve commercial decision making, and build durable marketing capability. These services sit across strategy, organisational design, analytics, product, and execution, and are delivered through SEAM’s four-pillar framework.

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Marketing & Growth Strategy

Commercial marketing and growth strategy supported by advanced analysis and modelling, designed to guide investment, prioritisation, and executive decision making.

 

Marketing & Commercial Analytics Frameworks

Design and application of customer analytics, measurement frameworks, and decision tools to improve visibility and performance across brand, media, product, and customer journeys.

 

Marketing Function & Operating Model Design

Design and restructuring of in-house marketing teams, agency models, and operating structures to reduce inefficiency, improve capability, and increase commercial accountability.

 

CRM, Data & Automation Enablement

Design and implementation of CRM, data foundations, and marketing automation systems, using AI to improve efficiency, insight, and customer engagement.

 

Product, Merchandising & Distribution Strategy

Definition of how products and brands are structured, priced, merchandised, and represented consistently across channels, partners, and distribution environments.

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Fractional CMO & Executive Marketing Leadership

Hands-on senior marketing leadership embedded into organisations to drive growth, align teams, and hold agencies, partners, and teams accountable.

 

Explore how our Fractional CMO approach supports companies scaling fast →

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Travel & Retail Growth Consulting

Specialist growth consulting for complex travel and retail businesses, spanning customer insight, media strategy, product, and commercial performance.

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How this fits with our approach

These services are delivered through SEAM’s four pillars of Strategy, Enablement, Activation, and Measurement, ensuring a structured, commercially grounded approach to growth.​​​​​​​​​​​​​​​​​​​​​​​​