Meet Dwayne
Dwayne Birtles, the founder of SEAM, brings extensive experience from his years with major corporations. He has worked in senior positions across News Corp, Flight Centre Travel Group, and TripADeal, supporting its rapid growth as CMO and its acquisition by Qantas in June 2024. His experience is diverse and extensive, aiding businesses aiming for accelerated growth.
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Obsessed with data across all facets of business, Dwayne uncovers growth areas and improves the efficiency of both marketing channels and teams. After achieving success in these roles, he's now focused on helping more businesses achieve rapid growth. With a straightforward, no-nonsense approach to business transformation, Dwayne has worked with every major media company in Australia and beyond, including top enterprise-level Martech platforms.
His data driven strategies empower businesses to capitalise on market opportunities, driving sustained success for his clients.
Dwayne has worked with these companies and more at the enterprise or major partner level.
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Leading Diverse Teams
With Big Outcomes
​​​Dwayne has extensive hands-on CMO experience, focusing on using proven marketing methods to deliver real business outcomes for companies with $500 million to $5 billion in sales revenue. He has been responsible for organisational transformation, ensuring a customer centric focus, leveraging technology, and enhancing staff development and engagement to drive profitable growth. Dwayne has successfully led both large scale marketing teams of over 85 members and smaller, agile units of 10 team members, demonstrating his versatility and leadership across diverse team structures.