Case Studies & Client Results
SEAM partners with ambitious businesses to strengthen marketing capability, improve commercial visibility and drive measurable growth.
From CRM and marketing automation through to analytics, media strategy and operational transformation, we help turn marketing from a cost into a commercial driver.
Industry: Retail
Focus: Building digital capability and commercial insight
“Dwayne embedded himself with our team and has helped us take real steps forward in reporting, analytics, and customer insights. What sets him apart is the combination of strategic vision with the ability to roll up his sleeves and get things done, which is especially important at Amart. His clear, practical approach has sharpened our digital capability and delivered results that matter.”
David Bauer, General Manager - Customer
Amart Furniture
SEAM continues to support Amart as the business strengthens its marketing analytics and capability frameworks.
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Industry: Travel
Focus: CRM, marketing automation and commercial reporting
“Dwayne plays a critical role in modernising Gullivers’ marketing, CRM and marketing automation capability. From HubSpot implementation and workflow design through to reporting, lead management and operational processes, he has helped create greater structure, visibility and accountability across the business. What stands out is his ability to combine strategic thinking with hands-on execution and work closely with teams to deliver outcomes quickly, creating a stronger and more scalable marketing foundation.”
Mark McIntosh, CFO
Tulla Group / Gullivers Travel
Ongoing support spanning HubSpot implementation, CRM workflows, marketing automation, reporting, lead management and operational improvement.
Industry: SaaS / MarTech
Focus: Brand positioning, value proposition development, and go-to-market strategy
“SEAM helped us create a strong foundation for growth with a go-to-market strategy that combined clear customer insight with practical execution. Dwayne’s work on USP, CVPs, personas, and tactical planning gave us direction we could put into action straight away, along with a framework that will continue to support growth long after the project.”
Gavin Stuart, CEO
Delacon
Industry: Workplace Technology
Focus: Market positioning, messaging framework and customer value proposition
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“Working with Dwayne gave us a much clearer way of talking about Merge. He took the time to understand our business and our customers, challenged our thinking where it mattered and helped us define what genuinely sets us apart. The end result is a messaging framework that our whole team can use across sales, marketing and customer conversations. It's practical, well thought through and something we'll continue to build on.”
Marty Clark, Managing Director
Merge Technologies